Abstract: The One Village One Product (OVOP) movement in Japan lasted for half a century, and has influenced more than one hundred countries around the world. Those successful experiments have a cerain reference value for Chinas implementation of the rural revitalization strategy. In Japans OVOP movement, theory research and practice exploration are parallel and complementary, and human cultivation and revitalization are its core and soul. Drawing on the gains and losses of Japan and Chinas One village and One Product movement, China needs to construct a theoretical system of rural rejuvenation with Chinese characteristics in the rural revitalization and construction. In practice, China should center around “spiritual rejuvenation and innovation of human beings”, with the prosperity of the industry as a breakthrough, ultimately achieving simultaneous, harmonious, and sustainable development of nature, people, society, urban and rural areas. To achieve this goal, the construction of rural revitalization theory is the premise, industrial prosperity is the foundation, the integration of urban and rural development is the core, optimizing education to achieve the revitalization of agricultural and rural culture is the key, perfecting the mechanism to achieve comprehensive social development is the guarantee, and international cooperation is the necessary supplement.

Key words: Japan, One Village One Product movement, impacts, rural revitalization, ecological civilization and sustainable development