Abstract: Boycotting movement against Japanese goods is an important phenomenon hanging between China and Japan for more than 30 years in modern age, but there is a great research gap for this phenomenon, and scarce studies have been conducted to survey its economic effectiveness. The current research, both in China and Japan, often thinks there exist overestimation and underestimation concerning the economic effectiveness of the boycotting movement against Japanese goods. However, the estimations, whether it is over or under, are usually made on the basis of shortterm effects or the impact of a single boycotting movement, which could not cast a panoramic picture of the effectiveness of boycotting that lasts for more than 30 years at that time. This study intends to exhibit the boycotting’s economic effectiveness by analyzing Japan’s trade with China, its exports to China, and referencing the trade’s overall process between the early 1920s and the middle 1930s. The study shows there is “a great and a small” effectiveness concerning the impact of the boycotting on shortterm and longterm economic effectiveness respectively, whereas it is “allornothing” regarding the different goods.

Key words: boycotting movement against Japanese goods, economic effectiveness, Japan’s trade with China