Abstract: After the war the Japanese public and private concept has undergone three changes. At the beginning of the postwar period, with the feudalism of the modern emperor system and the disintegration of the family system, desalination of the “despising the public” concept, and awareness rise of freedom, democracy and human rights, the private view gets attention and emphasis. During the period of economic growth, the modern enterprise became the emerging community of Japan, the familylike sequence hierarchy of the Japanese traditional masterslave relationship, and the ethical integration of “kindness” and “incorporation” are involved into the enterprise system. The object generally points to the enterprise, so the public awareness is high. After the bursting of the bubble economy, the traditional business model of lifelong employment system has been impacted, the individual ability is rising, the loyalty consciousness of the enterprise has weakened, and the tendency of family and personal selfinterest has been raised. At the same time, the emphasis on patriotism as well as the voice to build a fair platform between public and private individuals in the country, reflect the new trends of Japanese public and private view.

Key words: public and private view, public concept, individualism