日本问题研究 ›› 2025, Vol. 39 ›› Issue (6): 18-32.DOI: 10.14156/j.cnki.rbwtyj.2025.06.002

• 社会研究 • 上一篇    

“精日”现象何以产生?——基于日本文化经济战略的视角

黄璋   

  1. 常州大学 瞿秋白政府管理学院, 江苏 常州 213164
  • 收稿日期:2025-08-30 发布日期:2025-12-26
  • 通讯作者: 国家社会科学基金项目“新就业形态劳动者社会保险制度优化研究”(24BSH171)

Why Does the “Jingri” Phenomenon Emerge?: A Perspective Based on Japan's Cultural Economy Strategy

HUANG Zhang   

  1. Qu Qiubai School of Government, Changzhou University, Changzhou, Jiangsu 213164, China
  • Received:2025-08-30 Published:2025-12-26

摘要: 日本的文化经济战略形成了以“文化产业战略”为基础、“观光立国战略”为通路、“酷日本战略”为媒介、“文化经济战略”为整合平台的四位一体结构体系。该战略体系通过将文化审美转化为消费动机、将文化影响转化为经济增长、将文化传播转化为国家认同,在全球范围内建立了独特的“日本魅力”塑造机制。在这一背景下,日本文化产品对中国青年群体的深度渗透,催生出“精日”现象,并非偶发事件,而是全球文化经济竞争与国家战略联动的结构性后果。

关键词: 日本文化经济战略, 文化软实力, “精日”现象, 青年亚文化

Abstract: Japan's cultural economy strategy has formed a four-in-one structural system, consisting of the “Cultural Industry Strategy” as the foundation, the “Nation of Tourism Strategy” as the pathway, the “Cool Japan Strategy” as the medium, and the “Cultural Economy Strategy” as the integrative platform. This strategic system transforms cultural aesthetics into consumer motivation, cultural influence into economic growth, and cultural dissemination into national identity, thereby establishing a unique mechanism for shaping “Japan's charm” on a global scale. Against this backdrop, the deep penetration of Japanese cultural products into Chinese youth groups has given rise to the “Jingri” phenomenon, which is not an accidental event but rather a structural outcome of the interaction between global cultural-economic competition and national strategies.

Key words: Japans cultural economy strategy, cultural soft power, “Jingri” phenomenon, youth subculture

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