Abstract: Japan's cultural economy strategy has formed a four-in-one structural system, consisting of the “Cultural Industry Strategy” as the foundation, the “Nation of Tourism Strategy” as the pathway, the “Cool Japan Strategy” as the medium, and the “Cultural Economy Strategy” as the integrative platform. This strategic system transforms cultural aesthetics into consumer motivation, cultural influence into economic growth, and cultural dissemination into national identity, thereby establishing a unique mechanism for shaping “Japan's charm” on a global scale. Against this backdrop, the deep penetration of Japanese cultural products into Chinese youth groups has given rise to the “Jingri” phenomenon, which is not an accidental event but rather a structural outcome of the interaction between global cultural-economic competition and national strategies.

Key words: Japans cultural economy strategy, cultural soft power, “Jingri” phenomenon, youth subculture